Dreamweaver Session 3

Re-link to website folder.

...pages are now linked.


//Creating Buttons

/Use Photoshop

Can create a text button in Dreamweaver but would have to use standard web fonts. If want font which isn't a standard web font, then will need to use Photoshop.

SAVE EACH...

Change colour/ underline/ italic etc. for when scroll over occurs.
Save each file separately with change.

HTML code into Dreamweaver...

Click in box...

Browse and find files.

//Creating pages

..convert page into html.

click in blues space...

Save as template....

Create 4 new pages as templates....

Linking buttons to pages...

Click button, click link button and choose file...

File save (to update all files)

Concept Crit.

For today's concept crit, I re-wote my brief and wrote a concept rationale...

I also produced the following boards as visual context...

From this, I gave a short presentation to my crit group of fellow peers and received the following feedback...

This feedback has been extremely beneficial to me and I now have a clearer concept. From this, I have now decided that I do want to brand the 17 product range to a different target audience to what they do now. 17 currently market young teenagers, whereas I want to target older teenagers/young adults (19-23); this will allow me to design to an age group which I can connect with. I feel the brand markets a younger audience when in fact if it was designer more maturely, then older generations would also feel inclined to purchase the products, especially those on a budget. As a result of this, I am going to re-write my brief to consolidate these ideas.

For next week I need to produce these 10 specifics in order to allow me to have another constructive crit...

I think this list is achievable but I am going to have to work hard in order to produce all this. Nevertheless, it is the starting a brief that I struggle with (as it comes to the end and I normally end up rushing my deliverables) so in doing this, it should help me ensure my end product will be well considered and actually answers the brief fully. 

My Brief.

After talking to a peer today about the brief I was going to tackle, I realised that I am essentially going to be re-branding 17 cosmetics range. However, I am mostly unsure on the target audience that 17 are aimed at as I want my design to be a little more mature. Consequently, I am thinking that I could use the concept of the 17 brand and the problems associated with their brand but find a new target audience in which I am going to brand the range to. I want my designs to have a strong hold on the design of the product, this will allow me to bring some elements of successful design driven prints I see into my work. I am not yet sure what this target audience could be, so I am going to have a little think.....

To Do This Weekend

Re-Writing the Brief

Today, I was re-considering the brief I had originally written for this project as it was very vague and I was not sure/was very vague about what the content of my brief actually was.
I had become unsure as to whether I wanted to stick solely to the 17 brief or whether I wanted to use the essence of that brief but to brand a different product. It was the fact that the 17 brief would allow me to explore retail graphics which I liked, but I realised that this did not mean that I then had to actually rebrand 17. I have never worked on a retail graphics inclined brief but whenever I see edgy retail graphic I feel inspired. However, because I have not had the chance to work on one myself I am not sure whether I will actually enjoy working on a retail graphics. As a result, I have decided that I am going to work on the 17 brief and see if I enjoy the process and outcomes, this will then inform me as to whether or not I should tackle these type of briefs next year and will ensure I use my time effectively next year.

I first listed what it was about the 17 brief that made me want to tackle it and then began considering other products I could use instead...

After this process, I decided that it actually may be quite fun to re-design a make up brand as I myself use it and can relate to the target audience. So I began to look at where no17 stands as a brand....

On the basis of this, I then re-wrote the brief....

Dissertation Notes

Dreamweaver Scamps

These are the scamps I designed for my own website in preparation for today....