DESIGN DEVELOPMENT

As it was suggested in my crit to use a hand drawn type in my designs as it would appeal to my audience, I decided to experiment with this. I wanted to use it together with a sans serif bold typeface to tie in with the weight of the 17 logo. I have also experimented with using the colour coding system across the range to differentiate products for different areas of your face (eyes, face, lips, nails and tools).

These designs do seem to be fairly eye catching, especially when they are presented upon the outer packaging box with coloured sides. However, I am not sure as to whether or not the designs appeal to a slightly younger age group than what I am trying to target? I am therefore going to show these designs to my target market and get some feedback on them.

Another factor which is bothering me slightly, is whether they look too similar to some of the branding for make-up products which already exist (in particular Topshop and Benefit) but I think this is due to the hand drawn element within them. It's a working progress, and I shall progress......

Timeplan...

I have got a lot to do today, so this is my p.o.a.....

17 thoughts.

My head is all over the place in terms of design. I have so much going on that I need to just crack on with what I have. I have decided that I was heading in the right direction and that I just need to refine and simplify my designs in order to make them look appropriate to my target audience; this can come when the designs become digital......

17 Progression...

So, I haven't been feeling too great about this brief over the past few days, I have become bored of it; not wanting to design and having a complete lack of interest in it. I think this is because my designs do not have a strong concept behind them and I have become completely overwhelmed by the sheer amount of work I have to do (which is obviously growing the more I leave it). As a result, I have taken a step back... looked at what I have so far for it (not a lot of design, but a lot of research) and begun to consider how I can use the research I have gathered to produce conceptually relevant designs which work within the 17 brand. Hopefully in doing this I will produce some designs of intrigue which will allow me to re-engage with the brief. Lets hope ey!

Web Session

Today's session with Lorraine proved extremely useful in making me think about how my website was going to work and what it needed to consist of in order for it to actually work. The feedback I got was also useful and showed that people like my design idea.

Progress Crit.

Fresh out my progress crit and I am now raring to get on with designing and making progress with my project. I came to the crit with a clear concept and paper-based designs, knowing that I needed to get on with designing digitally and this is exactly what I need to do. Once I complete one design, I then need to apply this to a range of products; which I think can be successfully achieved. The feedback I received gave me a little more scope thought for in terms of the design I decide to produce, but overall it gave me confirmation that I was heading in the right direction and had considered all the main areas that required consideration. I have written a short term action plan which will lead me up until Friday, I can then re-evaluate this and assess my progress when I get to Friday. My action plan is working on the basis that I do as Fred suggested in my crit and produce designs within the day then crit and re-assess/re-work and move them forward quickly (within the day/next day). So now it's time to GET ON WITH IT!!!!

Survey Results

This has provided me with primary research from my target audience and will therefore ensure that my designs are informed and meet the needs of my target audience.