Packaging

I have begun to further consider how the design will work with the packaging and the other components that need to be incorporated into the design.

Possible Colour Variations

I have just done a little experimentation into how I can use the colour coding system throughout the design....

There is a lot of scope for variation with the application of colour, this can then be applied to different products in different ways.

Experimentation

I am experimenting with different background colours to see how the effect of the coloured type will work up different stocks when it is printed...

The black dulls the colours as the white type takes the viewers.

17 Designs...

Having looked at my designs with a fresh pair of eyes I am still not entirely sure they are what I was wanting from this brief. I do think they suit my target audience, however, I do feel it has been done. Nevertheless, it obviously works and sells if these companies are producing designs similar to these and selling products. Both Topshop and Benefit use solely hand rendered type when they do this, however, I wanted to retain a strong, structured design element within my designs so have consequently mixed the two together. In looking at the designs I produced yesterday I have seen that the alignment of each product's type needs to be adjusted in order to align perfectly.....

I am still not entirely sure if I like the way in which the descriptive type is presented so I am going to re-work this and see what the effects are. You never know, I may well come back to use these designs but I may aswell experiment a little!

17 Design on a Net

I have put the design onto a net to see how the type I have already laid out would work upon a net design....

I don't think I can truly gauge from this whether it will work or not, so I am going to print a few out and see. Obviously, there are more elements I need to include such as barcode, qr code etc.

USING A GRID.

I have worked the type so that it fits into the grid structure, however, due to each product having different type on it, it has meant that it is not as coherent and looks slightly messy and out of line...

As a result I am going to re-structure the type beneath the coloured type.

Choosing a typeface

I wanted to use a sans serif typeface to work with the '17' and also to allow the brand to come across as affordable and down to earth, not bespoke and expensive. I thought helvetica or geneva seemed the most fitting; it then came down to the weight of the two typefaces, helvetica is more weighty and matches the weight of the '17' whereas geneva is a little finer and constrast the '17'. I think geneva is going to work best here as helvetica makes the product seem too bold and in your face.