Type Session

Think about who is going to get the leaflet and who thy are going to respond to it.

All the leaflets are proportional to A size.

Lots of information more suited to an 8 page. 1/2 a3.

It is designing for what is practical/functional.

a4 leaflets are cheaper.

Leaflet folds:

//Concertina fold
//Gate fold

...depends on order in which you want the information to be read as to which fold you use.

Staples define a booklet from a leaflet. (different weight stock added on as a cover too)

A leaflet is cheaper for customer, booklets have VAT ...leaflets have no VAT. (pay printers 17.5% more to put a staple in it!!!!!)

Bet to do an 8 page leaflet and scale it down than do a 8 page booklet. Most folds you'll get off a folding machine is 7. More than that and you have to pay for the leaflet to be hand.

(type journal ...do little folds to demonstrate leaflet folds)

Use images which will sell the leaflet.

Images are relevant to how much white space you have left.

Attempt one..

Double the margin width for the gutter width. No margins less than 5.

progression.... 

(to be printed out and critted)

Type Journal....

explore folds in leaflets. 

Audio Considerations

After what was said to me in my crit yesterday and from viewing my work with fresh eyes everyday, I am not sure that I have chosen the correct audio for my idents as it is such fast paced with a high bmp that when it is aired on television amongst other idents people may tend to focus on the audio rather than what is being visually presented to them. I am not sure if this will be the case, but I am having these doubts. Also, producing the title sequence to this audio may also be tricky in terms of timing. Nevertheless, it is too late to do anything about it now but I have definitely learnt the importance of sound within motion graphics; not only how it works within the piece but how it will then work in context, when presented in the real world.

Too quick type intro

I have just begun to introduce my type into my title sequence, however, in trying to get it to match up to the beat of the audio it has resulted in the type being presented at a far too quick pace.... there is simply not enough time for the viewer to read what is being presented to them. This was something that was brought up in my crti yesterday, so I am going to move some keyframes around ...space them out a little but allow the transitions to remain the same.

Instead I decided to slow the movements down a little by putting the letter of  the 'Ministry of Sound' type on separate layers and have them move in using scale keyframes for each individual letter. However, I soon found that the audio was still far to quick for this to be effective, so I scrapped that idea after a litter play...

I have had a little play around with some more simple movements to introduce and release the type as I felt this would be less intricate seen as the the audio is so intense. This will also allow the type to be visible for longer and hopefully give the viewer time to read.

 I am now realising that I think I have chose the wrong audio!!!! It is way too fast paced. Too late now though so I am going to try to loop the gradual beginning back onto the end (hopefully) 

The loop is not great at the moment and needs a little more work as it is fairly noticeable throughout. However, I am not a DJ so it I need to realise it is never going to be perfect, but im going to give it a go.

Adding an audio fade keyframe to the second piece of audio has helped here.

I have also keyframed out of the the audio so it gradually fades out into nothing and isn't a dramatic end. (This is an aspect which pointed out to me during my crit yesterday)

Logo Pump

Watching my title sequence back with a fresh pair of eyes... I have realised that there are three beats to the beginning of the audio which have not been 'pulsed' to. I also thought the pulsing could be smoother rather than the pulse looking like a flash. To do this I moved the scale keyframes further apart....

In doing this it has created a smoother more 'pulse' like movement....

Title Sequence: Type Into

I wanted to introduce the type with the beat of the audio, however, it seems the audio is too fast paced to present all the type like this at one (it will not give the viewer enough time to read the type that is being presented to them) As said in my crit today ...the type needs to be present upon the screen for longer.

I have also decided not work with my type in a box. I used this for the idents as it worked with the MTV Dance identity. However, for my title sequence I feel it should be about the identity of the Ministry of Sound album artwork. Therefore, I am going to take inspiration from the top voted album artwork. As the text will be un-bound, it will therefore give me scope for more intricate motion....

MoS Title Pump

I decided that to fill the 15 seconds where the logo was moving toward the screen that I wanted it to pump to the beat of the music. This was my first attempt at it using scale keyframing...

The outcome really wasn't very successful!

As this wasn't working I decided to look into using cameras which could then work around zooming in on aspects of the logo (as in my storyboards) However, when I opened up the cameras about 20 warnings popped up and this was the screen that I was presented with...

...I did not have a clue what was going on, got scared and deleted the cameras! Im sure if I had more time and we were taught how to use cameras in our sessions with Mike then I could get to grips with them and use them effectively. But seen as we haven't and time is closing near, I am going to leave them for now and stick to what I do know!

I decided to revert back to my original plan of attempting to get the MoS logo pulsing. I decided to try and work with a composition inside a composition. This is the composition I made to embed inside my original composition (I removed the sound ready to embed).....



However, when I embedded this into my original composition the logo became distorted due to it being key framed to pulse at such a small scale.........

So I went back to the embedded composition and made the logo pulse at a larger size, then scaled it down to them scale back up when inserted into my original composition....

Here it is embedded into my composition....

Final Crit

....these are the questions I wanted my peers to answer in my feedback.

...from this feedback I am going try incorporate a few more elements into my ident designs. The use of the logo with a low opacity in the background may give it more of an identity. It was suggested that I incorporate the actual album artworks as visuals, however, I do not think this is necessary and that I can portray the vibe of the tv programme through using the aesthetics of the artworks rather than the actual artowork themselves.

Changing the beginning and end audio transitions are something which I was considering myself, so this has just confirmed my thoughts. I think if I fade my audio in and out it will let the audio flow better and give it a softer approach allowing it to flow well into and out of other idents which will be present on the channel also. 

Another consideration written here was to keep the type on the screen for longer. This is another thought of mine which has now been confirmed; I was considering presenting the type and allowing the type to then remain static (so it can be easily read) whilst the background gradient is moving. I am going to give this a bash and see how effective it is. From this, I will then decide whether it is going to be suitable or not.

This feedback also stated that Ident 5 worked best, I completely agree with this statement and wish to alter my other idents to bring them up to this standard. I think ident 5 is of a higher quality than the others due to my skills having developed considerably from the time when I produced my first ident to the time when I produced my fifth ident. These skills have been acquired through using the software and picking up the skills but also the sessions which have been taught my Mike and Lorraine.  

My resulting action plan....

Todays final crit provided me with some constructive feedback to which I am now going to alter within my after effects motion graphics.