Thursday, 2 February 2012

Type Session

Think about who is going to get the leaflet and who thy are going to respond to it.

All the leaflets are proportional to A size.

Lots of information more suited to an 8 page. 1/2 a3.

It is designing for what is practical/functional.

a4 leaflets are cheaper.

Leaflet folds:

//Concertina fold
//Gate fold

...depends on order in which you want the information to be read as to which fold you use.

Staples define a booklet from a leaflet. (different weight stock added on as a cover too)

A leaflet is cheaper for customer, booklets have VAT ...leaflets have no VAT. (pay printers 17.5% more to put a staple in it!!!!!)

Bet to do an 8 page leaflet and scale it down than do a 8 page booklet. Most folds you'll get off a folding machine is 7. More than that and you have to pay for the leaflet to be hand.

(type journal ...do little folds to demonstrate leaflet folds)

Use images which will sell the leaflet.

Images are relevant to how much white space you have left.

Attempt one..





Double the margin width for the gutter width. No margins less than 5.




progression.... 
(to be printed out and critted)




Type Journal....

explore folds in leaflets. 



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