YCN ...Concept Rationale

Brief Title ......Fedrigoni

What is the problem?

Customers don’t order colour swatch books and they want people to order them

2. Fedrigoni need to promote their new ‘Imaginative Colour’ sample range so customers can begin to order it

3. Fedgrioni do not reach the UK design market; they do not have an active client group in the field of graphic design.

4. Strong competition from paper suppliers who already have cliental in the field of design. (i.e GF Smith)

5. Need establish themselves within the UK design industry (target up and coming designers) 

We intend to (inform/ instruct/ persuade/ direct/ educate/ promote to)

Inform people of the new ‘Imaginative Colours’ sample range
Persuade people to use the ‘Imaginative Colours’ sample range
Educate people on how they have been used
Inspire people as to how they can use that papers
Promote the new colour range of papers

…a group of (identify your specific audience or context)

UK Design Industry; in particular graphic designers, top fashion labels and boutique publishing houses.

….that (state your message, idea or concept)
Deliver a product the UK design industry that make people aware that Fedrigioni ‘Imaginative Colours’ paper is available for them to use within their design work.

Concept: the design plays on the origins of the paper (how it is made and how the colour is applied)


In order to achieve this I will produce……..   
(specify at this point in time what you aim to produce, the method of delivery/ distribution/ the context in which it will be viewed.)

A collection of print based media to showcase various ways in which the paper can be used to the designers advantage (inspire and promote)


This will be produced using …..
(state at least two print processes that you intend to use)

Screen print
Digital print

Although we are using the two most common methods of printing we aim to produce conceptualised artwork before, that plays on the origins of the paper itself, before it is then printed  back onto the papers as promotional material which markets Fedrigoni’s products to the correct cliental.