New Design on a Product

I have applied this new design onto a product to see how it interacts with the product...

I am not sure if this works as well as the previous design. I am now thinking that I could use each design differently (working to the same structure though) depending on the composition of each product.

I do like this design, but I would need to decide where the 17 would go as it is going to be necessary for users to know it is a '17' product they are using. I could use a pattern of the '17' logo upon the lid of the nail varnish.

The design below works well within the grid structure, however, it does appear a little small. I want to therefore consider how else I could subtly incorporate the '17' logo into the product design; possibly using it only on the top of the lid??

NEW DESIGN ON A NET

I think design fits much better in context and would appeal to my target audience. I am unsure as to how much information to include on the outer packaging' I am going to use the QR code in the way that Toni and Guy do on their products to reduce the amount of information required on the packaging, however, there still needs to be enough for the consumer to know what they are purchasing in-store and to sell the product to the consumer. I am going to have another look at what information Toni&Guy present upon their outer packaging and also how much information other high end cosmetic brands present upon their packaging as they usually have minimal information on their packaging too.

Formats.

Allowing the designs to work in a vertical format as well as horizontally would allow for the design wrap around the product and essentially fit different designed products ...enabling there to be a RANGE!!!

I then experimented with putting all the other designs into this format and the majority of them do not work straight away (like the 'face' design did) so I am going to have to do a little manipulation....

Playing with type

I experimented with making all the descriptive type fitting into this structure, they all seemed to work apart from the tan. The type would be far too long as it is written in a condensed typeface too. Consequently, I played around with working the type so that one of the words was write vertically rather than it all being horizontal; this would essentially reduce the height of the type so that it fits comfortably into the proposed format.

I then played with how this would work if it were to be produce in a wrap around format, pretty well if I do say so myself.

Back to the product...

I think it is essential to see how the design is going to work in context, so once again I have applied the latest design to the product (it is a working progress, so will undoubtedly change again)...

Varying the typeface

I was previously uncertain as to whether the descriptive typeface was suitable to the design and it's structure so I have decided to experiment with possible typefaces to see if another typeface works better within the composition....

I have tried to use a graphic typeface to see if this creates a more structured design that would appeal to my target audience better, however, I think the incorporation of the handwritten type is a way in which a subtle hint of fun can be incorporated into the design. 

I changed the descriptive type typeface from geneva to futura. I this it works in the sense that the weight of this type is now the same weight as the '17' logo.

I played around with changing the sizing of the type, but have decided it looks and works better with the 'face' type being in line with the descriptive type; it forms more a structure and evidences the use of a grid.

I decided to consider how the type used here could be presented in different format, depending on where the type is to be applied. 

and how this looks alongside the logo...

 

I have considered how the logo would look as a pattern, this could then be applied to the product and allow the description to stand alone, as I think the descriptive type looks better without the '17' floating above it.

Applying the design to the product

I have applied the design to the product in order to see how the design interacts with the product,,,,