I think design fits much better in context and would appeal to my target audience. I am unsure as to how much information to include on the outer packaging' I am going to use the QR code in the way that Toni and Guy do on their products to reduce the amount of information required on the packaging, however, there still needs to be enough for the consumer to know what they are purchasing in-store and to sell the product to the consumer. I am going to have another look at what information Toni&Guy present upon their outer packaging and also how much information other high end cosmetic brands present upon their packaging as they usually have minimal information on their packaging too.
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