A little peep...

Although some of the brands that you typically find in high end department stores (such as Harvey Nichols) are fairly pricey and targeted towards a slightly older age group than what I am looking into, I have still looked into the designs of the cosmetic brand packaging as I feel I could effectively apply them to the 17 brand range. From what I have viewed, it seems that a lot of the more expensive brands package their products in an outer packaging aswell. This then gives the scope for a minimal design on the product itself as the information can be contained within the outer packaging. Definitely going to keep this in mind when designing.