Using what I seen from my research I have decided to alter the application of the type; rather than having it aligned in a square, I have presented the type horizontally....
I have also applied a direct link to the Boots17 online webpage via a QR code. I will propose that the '17' will debossed and have a UV spot varnish applied to it; this will create a direct contrast to the 'makeup' type and highlight it's importance as the brand name.
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