Design Practice: October 2011

Monday, 31 October 2011

Saturday, 29 October 2011

I am trying to come up with some designs but I think I need to now focus on one topic in which my pencil is going to be used to help, as I seem to be flittering between topics and becoming confused with too many options. I have looked at a number of different charities and how they use writing as a technique for coping with topics such as: bullying, child abuse, self harm, violence. As a result, I have decided that I am promote my pencil as aid to combat anger, as this is an emotion which can cause a lot of the other aspects I have been looking into; I can always progress my project into these other areas at a later date if I wish.

The Blurb.

What do you see ...a pencil?
Or, do you see a tool.
An emotional release.
Anger Management.

This is not just a pencil,
this is an escape.

Don't use a knife, use a pencil, write.
This is one life saved.

Don't go ostrich.

Looking at using proverbs....

A golden key can open any door (a pencil can open any door)
All you need is love (all you need is a pencil)
An apple a day keeps the doctor away (a pencil a day keeps the doctor away)
Charity begins at home
Every cloud has a silver lining (every pencil has a silver lining)
Every stick has two ends (every pencil has two ends)
If the shoe fits, wear it (if the pencil works, use it) (if the pencil is sharp, use it)
Many hands make light work (many pencils make light work)
Put your best foot forward (put your best pencil forward)
The best things in life are free
The customer is always right (the pencil is always right)
There's one born every minute (there's a pencil used every minute)
You are never too old to learn

Friday, 28 October 2011

WHAT IS GOOD... What to do and when

Monday, 24 October 2011

WHAT IS GOOD...Pencil Connotations.

I have just thought, as a direction to further my project I could look at connotations of a sharpener and rubber in relation to the 'pencil'. Just a thought!

Friday, 21 October 2011

Time Planning 21/10.

I've got a few days until my progress tutorial and quite a few tasks I want to get done before, so I decided to produced a little plan in order to structure my time.

Thursday, 20 October 2011

Type Workshop2.

Last session:

UPPER/lowercase
serif/sans serif
point size
weight (light/bold)

//Kerning...

The space between the letters.

Only used with one word.

Problem evident with letraset...don't konw where to place letters.

Harder with lowercase than upper case.

Area between each letter ...try to create a consistent space between each letter.

Taking one word and allowing it to sit comfortably on a page.

Kerning needs to be done by 'you'....

//Logo type
//Brand names
//Business Card (demonstrates your skill)

Important because these have to be perfect.

kern first in sans serif and second name in serif typeface CAPITALS

Begin to approach kerning from space which is the largest space between any of the letters, then work outwards.

RAILWAY ...begin between LW

It the white space is extremely obvious you know kerning needs to take place.

Never negatively kern a word (although you can do it on the computer) as metal lettering would not allow this to happen in traditional typography.

Certain letter combinations are difficult ...LA YT

There should always be two letter combinations with no kerning to keep the balance.

//Hierarchy...

Communicate the information in the correct order.

The ability to know how to create hierarchy using type is essential.

Techniques to read:

ONE

TWO

THREE

This would read ONE TWO THREE.

Open and close eyes quickly (flash) then recall what saw.

...still read two first because it is centralised.

Layout is about utilising space and learning how to use it.

Now read one first due to it's positioning and the larger typeface.

...still reads one two three.

It is important to follow where your eye goes ...how you 'LOOK' not how you read it.

Understanding ability of how to use weight, size, font to enable audience to read in correct order is crucial.

Use proverb, place words in different order but allow it to be read in the correct order still. (get someone to look at if for you)

//Headings...

Need to be able to do this for headings in publications.

Speak it to find out where to break it.

You always break the sentence where the natural pause is.

The breaking can completely alter the meaning of a sentence.

The subtle bit of language we speak communicated.

Good typography is adding all these little bits together.

Use proverb/sentence and break it into two lines.

I think the first one is right.

I found this type session EXTREMELY interesting today, despite the lack of the mac suite Graham managed to pull it out of the bag and make it fun as ever.

WHAT IS GOOD//Project Rationale/Revised Concept Statement

My revised concept statement, taking into consideration the feedback I received from my concept pitch. As my concept pitch went considerably well, there are not any dramatic changes to mine, it is just more detailed and directed.

Studio Workshop:Print Considerations for Concept.

//FIVE Print Formats:

-A2 Poster
-Pencil packaging
-Onto pencils
-A5 leaflets/information
-Vinyl way-finding

//FIVE Print Methods

-Screen print A2 poster designs
-Digital/Emboss
-Gold foil/Emboss/PAD pencils
-Litho print A5 leaflets
-Vinyl cut

//FIVE Print Considerations

-Bleed/Crop marks
-Layout/Net Design
-Material: wood/plastic/recycled
-Print runs/Stock
-Scale/Colour

Wednesday, 19 October 2011

WHAT IS GOOD//Concept Crit Feedback.

...this was my first piece of feedback from my group after my concept pitch. It is very positive and the only negative criticism is one which I actually flagged up myself as a result of presenting my boards; the lack of a clear definitive target audience.

...these are the feedback sheets from the two sets of pairs who viewed my work. They are also both positive with some relevant suggestions as to where to take my concept from here.

All in all, I feel it was beneficial for me to have taken that time yesterday evening to reconsider my concept in order to make it more of a live issue relevant to the world today, although it may mean I know have a load of research to be crackin' on with! Best get to it....

WHAT IS GOOD//Concept Boards.

These are my concept boards I presented to my group. This made me truly consider my concept in relation to what I wanted to produce as my end product. Just some rough ideas here but it really got my creative juices flowing.

...my first concept rationale written up to present.

Duffield Print Visit.

Today we took a little trip down to Duffield Printers. We had a great afternoon and learnt a lot. These are a few snaps I took of the hustle and bustle involved in printing....

8 Plate double side printer...