WHAT IS GOOD//Project Rationale/Concept Statement

GOOD is 'The tools of a street artist'

Why?

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I intend to (inform/instruct/persuade/direct/educate/promote)

Inform audience about the range of products available.
Instruct audience on how to use the tools.
Promote the packaged tools of a street artist.

...a group of (identify your specific audience or context)

Creative individuals with an interest in design.

...that (state your message, idea or concept)

The range of products are available for them use or consider using within their creative design work.

In order to achieve this I will produce....
(specify at this point in time what you aim to produce, the method of delivery/distribution/the context in which it will be viewed.)

PRODUCT (what is your product)




RANGE (what range of deliverables will you produce/propose)

The packaging for the selected tools.

CONTEXT (define the context in which your product will exist)


designers use their tool to communicate NOT decorate.