PPD Creative CV

Todays PPD session made me truly consider myself as a designer; where I currently stand, where I want to go/be and how to get there. It also made me realise that I had done a lot more than I first thought (in terms of live briefs, collaborative work, setting up a print exhibition etc.) but there is plenty more for me to get on with doing, with studio visits being my main aim. I feel that visiting studios will help me see where I want to go within the world of design and if I decide I like one particular area then I can assure myself it is the type of work I want to produce.

YCN Development

Today Liv and I sat down to work on the YCN brief together, since re-writing the brief and concept rational twice more and having found the potential holes we still had to fill, it was now time to fill them. Our main concern was what our deliverables were going to be and then how we were going deliver them to our target audience. So, we sat down armed with pen, paper and a mac for inspiration and firstly wrote down products which we thought would be suitable....

In addition to this, we researched into existing products that had been previously produced for Fedrigoni as we did not want to work on a product that has ultimately already been used by the company itself. This research proved useful as some of the ideas we had come up with (in particular post-it notes) had already been done ...and for a YCN brief aswell. We want our work to stand out and be original, so we do not want to produce something which has been done before.

We decided that whatever we were going to produce that it needed to showcase the properties of the paper to potential graphics designers. We thought of using the word of what the paper can do and doing it to the word (i.e emboss the word emboss, cut the word cut etc)....

We also thought about playing on the senses as this is ultimately how we choose paper, so if we showcase the values of Fedrigoni's paper in this way then it would lead to people choosing to purchase their paper.

However, we would need to come up with a very strong product in order to make this concept effective.

We then considered how we would get the product to our target audience in a creative manor as we had only come up with and mail shot and were not sure if this was pushing the boundaries enough ...should we be thinking BIGger? Our decision was that we would pose these questions in our crit tomorrow.

YCN Re-Written Brief 3

Brief Title: FEDRIGONI

Brief: 

Collect, catagorise and reflect on a body of investigative research in order to produce a fully integrated advertising campaign which promotes the new 'Imaginative Colour' sample range by Fedrigoni. 

Background/ Considerations:


What are the obvious responses? How can you beyond these?
How can you break the brief?
Work at a pace and continually re-evaluate designs in order to produce fully conceptualized work. 
Continually ask yourself WHY?
Are you being asked to produce work or propose work?
Consider appropriate methods of distribution based on the audience.

Produce deliverable appropriate to the brief.

Mandatory Requirements:



Fedrigioni logo can be blue, black or white.
UK strapline 'a place for paper'
Packaging design ideas should be black to match Fedrigoni current design materials


Deliverables:


Not much has changed here, but again it has come to my attention that it is again the deliverables which are not defined within our brief. Therefore, I am going to work today on generating ideas in order to come up with a definitive end product which meets all the requirements of the brief. 

YCN Concept Rationale Re-written3

Brief Title  ......Fedrigoni

What is the problem?

Fedrigoni do not have an skilled in-house graphic designer to effectively promote the new 'Imaginative Colours' paper range. Consequently, they are asking us students to do this.

We intend to (inform/ instruct/ persuade/ direct/ educate/ promote to)

Promote the new 'Imaginative Colours' paper range

…a group of (identify your specific audience or context)

UK design industry; in-particular graphic designers designing for top fashion labels.


….that (state your message, idea or concept)

To inspire people to use Fedrigoni's 'Imaginative Colours' paper range in their next project. To do this we will focus on producing imaginative stationary, as 'Personal & Commercial Stationary' only contributes to 2% of Fedrigoni's total revenue. Therefore, if we approach the brief from this angle then we can help increase this section of their revenue too.

In order to achieve this I will produce……..   
(specify at this point in time what you aim to produce, the method of delivery/ distribution/ the context in which it will be viewed.)

Creative stationary set which showcases quality paper

This will be produced using …..
(state at least two print processes that you intend to use)

Digital
Screen Print

From re:writing this concept rationale I have seen a major hole in our brief ...we need to come up with a defined outcome, a product which will promote Fedrigoni's new "Imaginative Colours' range. In essence, we need to decide HOW we are going to answer the brief now that we have established what the problem is.

Top fashion labels consdierations

We need to consider what products 'top fashion labels' produce, the stocks they use to do this and the printing methods they then apply upon this. This will then inform us as to what we should be looking to showcase within our paper designs and what printing methods we should demonstrate upon the paper in order for graphics designer to choose Fedrigoni's paper within their work.

Consequently, I have begun to consider top fashion labels to look into...

Prada
Gucci
Chanel
D&G
Alexander McQueen
Marc Jacobs
Mulberry
Burberry
Chloe
Jimmy Choo
Alexander Wang
Ralph Lauren
Louis Vuitton
Givenchy

We're Making PAPER!!!!

So today Charlotte and I decided to take a trip down to ceramics and try our hand at paper making. As well as providing me with the chance to make use of the college resources I thought it would provide me with some primary research; a core understanding into the process of paper making. Don (the ceramics tutor) guided us through the process...

We were then left to our own devices and allowed the freedom to explore. We quickly ran around college to try and find some papers we could blend up into the mix.....

We used some mdf chips from a student cutting wood, mixed in with the pulp this created a rough texture....

We then used some green paper blended almost smooth. This added to the pulp worked almost like a dye a turned the page green with a green fleck from some of the larger pieces of paper still evident.

We also tried this with fresh pulp and purple paper.

Don then came an showed us a range of paper samples and how we could us laser cut letter to cut a shape out of the paper by laying it onto the mesh screen. He then showed us how you can layer another layer on top of this to create a difference in the densities of paper....

Lastly, Don demonstrated how you could the paper making process to emboss the paper.

All in all, I feel today was extremely productive and has given me a lot of scope for thought. It has made me realise that making paper may not be suitable for this project as Fedrigoni make their own paper but it could work if we were to demonstrate how different printing processes can be used on different papers. Nevertheless, it has made me realise the possibilities have to offer and that if you can conceptualise why you are making paper and makie it relate to the subject matte being presented upon the paper, it can be extremely effective.

I have got so many ideas floating around my head now that I had to get a few down on paper...

Type: Session7

I learnt so much in our session today. I felt like had got beaten down a few times in realising what I had done wrong in my work, but soon picked back up by realising how I could adapt certain elements of my work in order to improve it. Result!