YCN Re-Written Brief 3

Brief Title: FEDRIGONI

Brief: 

Collect, catagorise and reflect on a body of investigative research in order to produce a fully integrated advertising campaign which promotes the new 'Imaginative Colour' sample range by Fedrigoni. 

Background/ Considerations:


What are the obvious responses? How can you beyond these?
How can you break the brief?
Work at a pace and continually re-evaluate designs in order to produce fully conceptualized work. 
Continually ask yourself WHY?
Are you being asked to produce work or propose work?
Consider appropriate methods of distribution based on the audience.

Produce deliverable appropriate to the brief.

Mandatory Requirements:



Fedrigioni logo can be blue, black or white.
UK strapline 'a place for paper'
Packaging design ideas should be black to match Fedrigoni current design materials


Deliverables:


Not much has changed here, but again it has come to my attention that it is again the deliverables which are not defined within our brief. Therefore, I am going to work today on generating ideas in order to come up with a definitive end product which meets all the requirements of the brief.