Ideas...

We have been considering whether it is going to be enough to just simply produce notebooks to be distributed to graphic designers/prospective graphic designers or whether we should propose that they roll their paper range out into high street stores and we design the branding for this. However, we are not sure if this will promote the paper range so that people order the sample book. So, we have decided to focus on creating a well designed and crafted notebook that designers will appreciate, as it is the designers that we are targeting and not necessarily the general public.