Talk with Jane

Today we sat and had another chat with Jane about our YCN product proposal. She looked through what we had and gave us some guidance to improve our proposal. The main criticism she had was that we had not branded the products prominently enough; once the books were in context and being used, people may forget where the books have come from and who sent them. It is going to cost Fedrigoni a lot to make these high quality books, so it needs to be obvious that Fedrigoni have spent the money and sent them. We need to ensure there is a constant reminder throughout the books so that people are given a visual reference to Fedrigoni and are being pointed toward the Fedrigoni 'Imaginative Colours' tool; after all, this is what we are trying to promote. So, to do this we are going to have Fedrigoni debossed into the back cover, a cover letter inside the cover of the notebook (to explain why they have been sent the package and instruct them on what they should do with them), four pages throughout the books to showcase colours from each of the four colour books, the Fedrigoni logo at the bottom of the silk bookmark, the logo on the bellyband holding the two books together (although this quite possibly will then be binned), the logo embossed into the corner of each sticky note in the pad, Fedrigoni written on the pen and Fedrigoni written on the envelope. This will ensure it is evident that Fedrigoni have sent the package to them and they are promoting the 'Imaginative Colours' tool. By sending a bespoke package to graphic designers and potential buyers of the paper, it ensures the client that they can invest their money into Fedrigoni and that Fedrigoni will provide them with high end papers as we will be sending the packages to people in a position to invest a lot of money into Fedrigoni.

All in all, I feel like we'd took a few steps forward and have now come a few steps back; having to review the choices we had made and remake them. Nevertheless, I can see it is for the better and our product will benefit from the changes to be made.