To ensure that we meet the requirements of the brief and actually do this, we are going to create the first page containing a pre-paid postcard in which customers can fill out and send back to Fedrigoni depending on whether they would like to receive a visit to their London showroom, paper samples, rep visit etc. This is then one way in which we can be sure the customer has received the pack we send out and acknowledged it. This creates just the first step to what could become an creative relation; in effect, we are helping to create a network between paper suppliers, designers and printers.
As well as this we are going to use the papers within the notebook so that the customer has an idea of the papers Fedrigoni supply. We also considered having these products published regularly throughout the year using different coloured samples within it each time.
In doing this it will not only help promote Fedrigoni's paper range, but also showcase the paper range to the customers.
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