Pushing our idea further....

Although Fedrigoni want to keep print alive and would prefer a non-digital media, I think it would beneficial to us to push our product into the digital as it is at the height of today's society. We will of course still send out our dairy and notepad to designers in order to give them something to physically handle (as this is what us designers love). However, we will propose to then create a colour picker swatch tool; whereby customers can pick the coloured paper they wish to order a sample of. There are 262 different coloured papers available within Fedrigoni's 'Imaginative Colours' tool. This picker can be applied to the web, a tablet and apps. This will help Fedrigoni reach a wider target audience and the mail shot will just be the beginning; it will allow people to hear about Fedrigoni and the internet can aid its viral expansion.