Tuesday, 13 March 2012
Fedrigoni Questionnaire Results
The results we received from our questionnaire indicate that people do not know the brand of paper the are buying as people mostly put a question mark beneath the question; it is therefore more about the quality of the paper serving the purpose it is being used for. This means that our notebook pack needs to have a very strong emphasis on what the paper can do for the designer rather than Fedrigoni being the suppliers.
People are mostly concerned with the weight, surface texture and purpose of the paper when choosing it; these are all aspects we can capitalise upon within our design.
Paper purchased is mostly used for print, therefore we should have a strong emphasis on print within our designs.
All in all, the results of our survey has consolidated what we were already thinking of designing/producing.
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