Design Sheets and Conceptual Development

Getting my thoughts down on paper in order to conceptually develop...

A collection of design sheets leading up to my current design position.....

Gathering Primary Research

I have created a survey on surveymonkey which I have posted on our course group discussion board and sent the link to my female friends. I wanted to ensure that the research I gathered would actually be of use to me and enable me to move forward with my project and produce designs which were fitting to my target audience, so I first wrote down every question and how the results would help me...

I will use these results to inform my design decisions and I want to appeal the 17 brand to my target audience.

A little peep...

Although some of the brands that you typically find in high end department stores (such as Harvey Nichols) are fairly pricey and targeted towards a slightly older age group than what I am looking into, I have still looked into the designs of the cosmetic brand packaging as I feel I could effectively apply them to the 17 brand range. From what I have viewed, it seems that a lot of the more expensive brands package their products in an outer packaging aswell. This then gives the scope for a minimal design on the product itself as the information can be contained within the outer packaging. Definitely going to keep this in mind when designing.

17 Brief Re-Written

After todays realisations/contemplations I have re-written the brief taking all this into consideration. It is now a lot more directed, although I feel it may be changed a few more times as I progress with the project...

17 Considerations

After seeing how much there could potentially be to design, I decided to break the 17 brand products down into simple a sections and look at what would need designing for each aspect. From this, I can then decide on the range of 17 products I am going to produce and the products I am going to propose. I also considered whether to produce once one full range of products (e.g. eyes/lips etc.) or whether to produce one product from each range (using one adapted design) then propose the range. I think I am going for the latter, as this will demonstrate how my one design can be applied to many different products and the range that can then come from them.

I used the Boots website to view the 17 range and sketched rough designs of each product type....

After considering each product, I realised that each product required a design for the product itself and I then had the option as to whether I packaged it or not.

I want to use the product designs that already exist and just change the design placed upon it (similar to that of the Toni&Guy product re-brand.) Although the design of the products are simple, I feel that with considered design placed upon the product the design of the product will be of less importance.

My task now is to choose what I want to produce and what I should propose to produce.

17 Thoughts

I had a few thoughts which I had to get down on paper....

In my head I had been thinking of using a simple design, mainly white with a hint of colour; whether this colour be incorporated into the type or a simple geometric shape is yet to be decided. I then began to think how I could use this simple colour within the products to distinguish between the different ranges (eyes, face, lips etc) a simple colour coding of order, if you will.

I also began to consider how I could tie this cosmetic range with other interests of the target audience, for instance fashion. I thought making this connection could strengthen the brand's relationship with their audience as they would feel that the brand understands them and their needs more. However, it would need a little more work if this were to be the case.

I am still thinking that a simple use of colour and type would be applicable and relevant to my target audience, I just need to ensure I do this in an interesting and engaging way.

17 Product/Range/Distribution

 

I felt so boggled by the amount of work I had to get done over this next week that I wrote myself a plan to get me on my way, this may change as the week progresses but for now I am sticking to this! 

I first wrote down all the design elements I thought I should include in my re-brand in order to successfully portray 17 as a brand to my target audience.

I then considered the products that the 17 brand sells and categorised these as they had on their online shop.

I then considered 5 ways in which I could create a range of these products, tallying up the amount of designs this totaled using a blue pen.

Finally, I considered possible method of distribution for this range of 17 products and the design involved with this.