WHAT IS GOOD//Project Rationale/Concept Statement2.

GOOD is 'A Pencil'

Why?

//Tool for creativity

//Tool for emotional release

//Freedom of speech

//Allows you to share

//Available in various colours, intensities, sizes, brands etc.

I intend to (inform/instruct/persuade/direct/educate/promote)

Inform audience about how a pencil can be used for more than just the obvious drawing and writing.

Instruct audience on how to use the pencil in order to help themselves or others.

Promote the pencil and it's potential uses. (i.e. Free pencils if use it to give something back to the charity?)

...a group of (identify your specific audience or context)

Emotionally distressed individuals either with an underlying problem in which they wish to address (through a charity) or learn to cope with.

...that (state your message, idea or concept)

A pencil an object usually associated with reading and writing, however, it can be used for more than that. Ultimately, it could go as far as giving someone the chance to change their lives through the pencil becoming a coping strategy, a form of anger management, emotional release etc. 

In order to achieve this I will produce....

(specify at this point in time what you aim to produce, the method of delivery/distribution/the context in which it will be viewed.)

PRODUCT (what is your product)

A pencil. Variations of the pencil can be used (brands, boldness, colour, size)

RANGE (what range of deliverables will you produce/propose)

I want to package the pencil and provide promotional material as to how the pencil can be used for a purpose which is more than meets the eye (a product). The pencil could then be given away free as part of a charity/organisation whose intention it is to help people overcome emotional distress, stress, anger management etc. It is an effective way of people dealing with this type of situation without having to initially come forward and ask for the help.

CONTEXT (define the context in which your product will exist)

Workplaces, schools, colleges, universities ...any institution where emotional disfunction may occur within a person but not be recognised (either by the person themselves or the authoritative person).

WHAT IS GOOD//Project Rationale/Concept Statement Considerations.

After realising I had quite a few unanswered questions when it came to writing my rationale, I realised I needed to take a step back an rethink my concept in order to ensure I have a clear target audience, a problem to solve and defined way to go about it. It is only after getting this down that I can then to begin to play. So, I got a few books to hand, which I had borrowed from the library, and began flicking through and making notes and doodles in response to what I saw and how it could relate to my work.

Eventually, I came up with some sort of direction and wrote myself a new concept to pitch tomorrow.  Result.

WHAT IS GOOD//Project Rationale/Concept Statement

GOOD is 'The tools of a street artist'

Why?

//
//
//
//
//

I intend to (inform/instruct/persuade/direct/educate/promote)

Inform audience about the range of products available.
Instruct audience on how to use the tools.
Promote the packaged tools of a street artist.

...a group of (identify your specific audience or context)

Creative individuals with an interest in design.

...that (state your message, idea or concept)

The range of products are available for them use or consider using within their creative design work.

In order to achieve this I will produce....
(specify at this point in time what you aim to produce, the method of delivery/distribution/the context in which it will be viewed.)

PRODUCT (what is your product)




RANGE (what range of deliverables will you produce/propose)

The packaging for the selected tools.

CONTEXT (define the context in which your product will exist)


designers use their tool to communicate NOT decorate.

Software Workshop4

Looking for 8 faults in the design for print.

ONE// 5 print plates used, 7 colours in use....

..need to delete two from swatch.

TWO//

Three spot colours, 2 not in use.

..not CMYK but RGB which will result in a colour shift when converted to CMYK.

Change by double clicking swatch in palette. 

THREE//

Tree does not have link attached

Pre-flight panel shows error.

FOUR//

No bleed on first page.

FIVE//

Been rescaled in inDesign, should have been rescaled in Photoshop and then placed.

'Effective dpi' of appx. 2000  and 'Scale: 15/8%' are indications of this. 

SIX//

bird3 is RGB not CMYK.

SEVEN//

bird7 72dpi should be 300dpi. (low resolution image)

EIGHT//

Registration chosen instead of black resulting in too many ink plates.

PACKAGE//

...these are pre-flight checks that can be made: comprehensive run down of print specifications that need attention being paid to.

...spot colour specifics, deadline information can be added in here.

Choose where to save (with all links)

..legality of providing fonts to printer. 

...alternative. 

OR 

Provide a pdf file, includes all of the fonts used and images. Means only one file to send to print.

Use 'Press Quality' for commercial print. No need  to go through other settings unless printer has told you to do so.

Shows pages being processed. Can easily see which pages are causing problems.

Wrap it up ...Feedback Alterations

After it was suggested to me in my crit that I try to allow my design to remain black and white, I did just that and experimented with stocks in order to create the colour. I think this works considerably well, the use of the coloured stock enhances the appearance of the pattern. Personally, I prefer the pink stock to the yellow as the pattern appears more bold and vibrant.  This is definitely an stock option for my final product. 

RE:Time Planning.

I sat down to do work today and realised my time plan I produced last week was too vague and I had not  completed many of the tasks I had set myself, so I set about a producing a new plan with more realistic tasks within a more realistic timeframe. I also broke my day down to morning, afternoon and evening in an attempt to make this easier.

Concept Statement Plan.

...what I need to include in my concept pitch next wednesday.