Fedrigoni Progress

From our PPD workshop today and a chat with Jane, I have realised that we are in effect selling the company in a creative manor like we need sell ourselves to other creatives. We have now decided to expand our range from just a notepad to a whole little set; including a pen, diary, notepad and post-it notes. This has been a result of extensive research into what is relevant to a graphic designer. In essence if Fedrigoni are providing graphic designers with these materials they will realise that Fedrigoni understand their needs as a designer and will therefore be more inclined to use them as their paper stockists. Within the dairy we want to also pick out important dates a graphic designer may want to/need to be aware of (for example D&AD deadline, creative awards etc.) this will create greater emphasis to the fact that Fedrigoni are not just paper suppliers but paper suppliers that will meet the needs of a graphic designer. Our questionnaire demonstrated that the brand of paper is not important as it is the qualities within the paper that the designer is looking for. Therefore, our pack we send needs to have a strong emphasis on the paper's qualities and how a designer can use these within their work. We want to compose a focused mailing list which targets creative directors who have clients who deal with print based media; this will then ensure that we are targeting the correct people so that Fedrigoni are not wasting their money on distributing these packs to people who are not going to respond or even want to purchase paper from Fedrigoni. To do this we are going to propose using File Fx to purchase a specified mailing list.