Nutritional Information.

In coming to the realisation that using only 5 nutritional factors was not going to be sufficient, I decided to incorporate the following three factors into my star profiles:

• Energy (KJ)
• Carbohydrates (g)
• Protein (g)

However, these are not represented in the same manor as my other 5 statistics; they are not based on the % of your daily intake they take up. Nevertheless, I decided to plot these on a star chart; using a different scale on each axis. 

I soon found that this was not going to be substantial and would be incredibly difficult for the audience to attempt to work out the figures for themselves. 

Therefore I have come up with this classification system to categorise my data to ensure they are all measured using the same concept. Using this system will also ensure they are easily distinguished by the audience. I re-analysed my data incorporating the other 3 nutritional factors in the table and rounding them up to the nearest 10 (making the data easier to work with and represent)

To make it easier I wanted to rate each nutritional factor for each chocolate bar on a scale of 1-5, this scale with be universal across the 8 factors:

1. very low
2. low
3. moderate
4. high
5. very high

I needed to categorise each of the nutritional categories in the way:

Information to Represent.

I have condensed the information gained from both Cadbury and Mars websites into this table to make them easier to produce profiles from. However, I have now decided that I am only going to use Cadbury stats as I only require 20 chocolate bars in order to make up my '100', also the additional information i require for the other 3 axis is readily available on the website.

You say ...100??

• 20 chocolate bars each rated out of 5 = 100
• 100/8 = 12.5   So, 12 chocolate bars with 8 nutritional factors = 96
• 10 nutritional factors x 10 chocolate bars = 100
• 20 chocolate bars with each nutritional factor rated out of 5 = 100 

I am going to work with the concept of the latter to make up my collection 100.

Will my product answer the brief?

After fridays crit and deciding to produce a book as my final resolution, I wanted to ensure my new product would meet the brief's criteria:

Considerations:

• Content: Star profiles
• Categories: Chocolate only rather than sweets in general
• Organisation: Alphabetically
• Media: Digitally prins
• Form: Book- each page = profile & datablocks 

Who is the audience and how can you engage with them?

• Chocolate lovers
• People concerned with health who want to be "Treatwise"!!!
• Anyone with an interest in graphics!

How will they interact with your product?

• Decode the datablocks to find out which chocolate bar info is related to
• Use acetate sheet to overlay & expose true values

What are you trying to achieve?

• Entertain whilst conveying info about chocolate

What is the function of your product?

• Educate
• Inform
• Entertain

As I have been able to answer all the questions posed to us on the brief, I feel my book will fully meet the requirements.

Post Crit.

Following my crit on Friday I found I had a lot to consider with regards to my work. This crit uncovered some truths about my work and made me realise that simply manipulating my designs into posters was not going to be substantial. Admittedly,  I had not produced the 'catalogue' to compliment my work and provide an explanation to the logic behind my designs when it was critted, so the logic behind my work was unclear as we were not present to explain. Nevertheless, other issues were raised which has led me to rethink the context of my designs; I need to produce a product with a clear purpose and target audience amongst other considerations. One issue raised was that I needed to read the brief again, so this is what I did. I noted all the considerations in relation to my existing posters and found it was very vague in meeting these requirements. Therefore, I decided to take action and consider an alternative outcome for this project which will utilise the work I have produced.
I have consequently decided to produce a book based on the nutritional content of 20 chocolate bars in the form of infographics which can be decoded. In doing this, I am meeting the requirements of the brief whilst maintaining the notion of my project and giving it a purpose.

5 Factor Profiles.

I calculated that in order for my star profile to incorporate my 5 factors, thus having 5 axis, each axis needed to be 75 degrees apart from one another. So I set about getting my protractor and graph paper to produce a rough draft of this. I then replicated these axis in illustrator. 

To make my book a collection of '100' I wanted to produce 20 chocolate profiles each rated on 5 nutritional factors resulting in a book containing 100 pieces of information. 

However, when it came to representing this data on a star diagram with only 5 factors it soon became apparent that this was not going to look as visually intriguing in comparison to when I my star profiles had 8 factors. 

As result of this, I have reconsidered the data which I will be representing on these star charts. I have subsequently analysed Cadbury chocolate packaging and found that there are in fact 8 predominant nutritional factors which are shown. Although they are not all represented in line with the percentage of your daily intake, I am sure I can come up with a solution to accommodate these facts into my design.

More Sweet Playing.

These are the designs I presented in my crit on friday. I have manipulated my original designs into posters.