WHAT IS GOOD//Project Rationale/Concept Statement Considerations.

After realising I had quite a few unanswered questions when it came to writing my rationale, I realised I needed to take a step back an rethink my concept in order to ensure I have a clear target audience, a problem to solve and defined way to go about it. It is only after getting this down that I can then to begin to play. So, I got a few books to hand, which I had borrowed from the library, and began flicking through and making notes and doodles in response to what I saw and how it could relate to my work.

Eventually, I came up with some sort of direction and wrote myself a new concept to pitch tomorrow.  Result.