Principles based around printed type.
Use colour when typography is shit!!
Type anatomy....
Numbers are called 'figures'
Classification
//Linotype: book of different typefaces with sections....
Old face, Transitional, Modern Face, Slab serif, Sans serif (1890), Decorative and display, Script and bush, Black letter and broken.
All type is now digitalised. Been created on the computer rather than hand.
Organisation
//Source
//Formal attributes
//Patterns
QuarkXPress
'cmd0' when open document to fit window.
Toolbar
Navigation, test, image, shading, line, pen, table, zoom
Measurement box...
8 different forms (tabbed at top)
1// all info around box
2// info about type
3// frame
4// table...
//Page layout
Master pages allows you to put on guides.
(can add pages here)
H&J's ...hyphenation (how to break a word down)
Style ...changing whats in the box
Item ...changing the box itself
'cmd a' selects
'cmd shift >' increases point size
'cmd alt shift >' up ONE point size
lower case first letter of first name sans serif....
upper case first letter of second name sans serif...
Producing a pattern based on first letter...
utilised a key aspect of the letter to form pattern; using the 90 degree angle of the letter 'k' to create diamond shapes.
...using the 90 degree angles in the letter 'F' to create a grid pattern.
the construction of the letter leads into a way of seeing ..it makes the pattern.
EXERCISE:
A4 landscape page in Qwark XPress ...analysis of a typeface. PDF page.
Select a sans serif typeface. Look at key characteristics of that typeface.
Name of font.
Description of construction of font. (shape, proportion ...use language)
Description of characteristics
Key letter for identification
Sans serif -compare to helvetica.
Verdana
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