Type Session 6

Presentation on a page as a process of communication

Tone relates to choice of font: bold/light versions of each.
Use margins to create space

Fit text to page...

Friendly

Two columns...

Creating a fun and friendly vibe using a skewed gutter....

Precious

Higher on page and more central....

Two columns...

...consider:

//gutters
//margins
//point size
//leading

ALWAYS USE PEN AND PAPER TO JOT DOWN IDEAS FIRST

A gutter should be in place so that you know to go down to the next line rather than across.
We want the gutter to be as small as possible to create as much white space as possible.
Minimum of 3 character widths.
Newspapers use thin rules down a gutter to make them as small as possible and guide reader down a column of text.
9pt justified ...4mm
9pt ranged left ...2/3mm (type heavy to the left creates the sense that the gutter is bigger)

Magazine layout...

Forgot the image SORT THE TEXT FIRST


3 x A4 page layout

1// for academic journal
2// for a Sunday supplement magazine
3// Magazine aimed a 16-21 (groovy!)

CONSIDER: point size, choice of font, alignment, audience/context