YCN ...Notes on the briefs

I have visited the YCN website to check out the briefs and make a few notes on my initial thoughts of each....

//very open

//a lot of scope for creativity

//digitally based

//large audience base

//younger target audience

//advertising campaign

//sport orientated

//digital or non-digital

//low budget

//marketing campaign

//non-digital

//paper showcase

//audience within the design world (highly crafted piece of design will be appreciated)

//Inspiration from GF Smith papers

//packaging project

//creating interactive products as physical products

//scope for imagination

//digital or non-digital

//purpose: to inform

//Part A: packaging brief (a little restricted as cannot change the packaging format)

//Part B: logo redesign

//Part C: direct mail marketing campaign

//Can get creative with these: use GD skills to make designs stand out and not become junk mail

//young target audience

//(packaging) advertising campaign

//food orientated

//strong focus on target audience

//digital/non-digital

//student target audience

//small budget

//both digital and non-digital 

//either digital or non digital (digital may be more suited)

//target audience: illegal downloaders

//scope for imagination and creativity

//packaging/product innovation brief

//wide target audience

//retain M&S brand values

//strong eco policy to withhold

//teamwork should be considered (will enhance project)

//marketing campaign

//digital/ non-digital media

//window displays/store design can be considered

//retail design/graphics

//football orientated

//knowledge of football required

//digital media preferred

//celebration of 20th birthday

//young target audience

//fashion and jewellery focus

//advertise their fashion range of jewellery

//digital/non-digital

//store design

//very open brief

//young target audience

//brand values must be considered

//brief1: creative advertising campaign

//lots of scope: fun, friendly tone of voice

//could be digital/non-digital

//brand driven

//brief2: informative brief 

//strong focus on health benefits

//use a variety of media

//young target audience

//point of sale promotional material

//retail graphics

//audience: females

//paper based media but transfer into digital media

//convey message associated with fitting

//create a strap line to work with campaign 

Chosen three:

Fedrigoni: creative, paper based design, can use traditional printing techniques

M&S: a lot of scope for creativity and innovative ideas.

Triumph: retail/store graphics, this is an element of design which I am really interested in, so if I can begin to work on briefs within this area it will provide me knowledge as to whether or not I do want to pursue this line of work.


Definite NO:

Industry trust: it doesn't appeal to me (it is a large debate which I don't think many people pay attention to, but then again this could a chance to make a difference and make a campaign that stands out from others)

Peacocks: Peacocks have gone into administration so there is no point! Although, I really would like to work on store design and retail graphics.

Sega: I have no knowledge of football!