YCN ...Re-Written Brief

Brief Title: FEDRIGONI

Brief: 

Collect, catagorise and reflect on a body of investigative research in order to produce a fully integrated advertising campaign which promotes the new 'Imaginative Colour' sample range by Fedrigoni. 

Background/ Considerations:

Work at a pace and continually re-evaluate designs in order to produce fully conceptualized work. 
Work with a definitive concept/subject.
How can you break the brief?
Consider appropriate methods of distribution based on the audience. 
Continually ask yourself WHY?
Are you being asked to produce work or propose work?
Produce appropriate deliverables.

Mandatory Requirements:

Fedrigioni logo can be blue, black or white.
UK strapline 'a place for paper'
Out packaging design ideas should be black to match Fedrigoni current design materials


Deliverables:


Printed design matter