Thursday 24 May 2012

Applying the poster...

In order for the word to be spread about the Boots 17 cosmetics range it needs to be visible in our everyday environment...






well, this is a little bright! Need to tone that down a little I think...


...bus stop is a very convenient place to advertise as people are forced to sit and wait at bus stops, they will therefore be forced to view the advertisement. The poster includes a QR code which can be scanned and will take the recipient directly to the Boots 17 website.

These poster can also be displayed in the Boots shop windows alongside other advertisements for the store...


...not very well photoshopped, but you get the point!





...a glossy magazine would be a perfect place to target my audience as it is also target to the same audiences. (This obviously needs a little work to make it more realistic.)

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