Gathering Primary Research

I have created a survey on surveymonkey which I have posted on our course group discussion board and sent the link to my female friends. I wanted to ensure that the research I gathered would actually be of use to me and enable me to move forward with my project and produce designs which were fitting to my target audience, so I first wrote down every question and how the results would help me...

I will use these results to inform my design decisions and I want to appeal the 17 brand to my target audience.